One of the biggest hurdles standing in the way of small businesses is finance. The bigger the competition, the greater is the need for better and effective marketing and hence more budget. However, you need not worry because there are many conventional and digital ways for low-budget marketing. The marketing industry is evolving with the advancement in technology, and new ways are coming up every day. Here are our top 6 low-budget marketing ideas for maximum exposure of your business.
1- Develop a Social Media Plan
These days there is no better way to reach people other than social media. Everywhere you see, social media has taken over the public, and it has become one of the major sources of communication. You need to establish an online social media presence to spread your word and sell your business to potential clients.
2- Videos for Promotion
Videos are one of the most engaging and appealing formats to share information with people. People prefer to watch videos than reading lengthy content. Make short and engaging videos to attract your customers and share them on social media platforms for quick promotion. You can also boost your videos through online promotions to reach people of specific demographics.
3- Optimize for Local Search
It is very vital for you to optimize your business for local search to be reached by people easily. The three most effective methods for optimizing your local search are using NAP (name, address, phone number) citations, the creation of a Google+ page, and using link profile optimization.